As a small business owner you can often feel alone, even when surrounded by many people.How is this possible? The answer is that many small business owners keep their business challenges to themselves. They don’t want employees, or customers, or suppliers, or family and friends for that matter, to know that they have business issues that might be difficult to manage.If this describes your business environment, consider building a business network to help you manage your challenges and grow your business.What is a small business network? In this instance it is a network of either similar or dissimilar small businesses that work together to help each other solve their business issues and also to help each other manage and grow their businesses.Let’s examine an example of a small business network for similar businesses. A group of between eight and twelve business owners in the same industry but in non-competing locations set up a peer business network. They get together (either face-to-face or online) at a regularly scheduled day and time (maybe monthly or quarterly) to discuss their small business strategy and issues and they each ask for, and get, feedback from the rest of the group — all experienced business owners of similar type businesses.Some of the discussion might center on human resource issues such as training, hiring, firing, turn-over rates, and comparative wages or salaries. Other discussions might be on common customer centric issues such as turn-around times, over promising and under delivering, quality, service, handling difficult customers. Some sessions might focus on business planning, marketing planning, sales planning or results from plans.To form this type of group, business owners could meet through national or international industry trade associations. To make this type of network work, the participants must sign confidentiality agreements and non-compete agreements — even though today the businesses are non-competing, there is no guarantee that tomorrow they won’t be competing. It is important that legal advice is obtained at the start of setting up this type of network — your group will need to know what is allowed or not allowed by government competition acts.The advantage of this type of network is that all participants already know and understand the industry and can bring that knowledge and expertise to the discussions.Now, let’s examine an example of a small business network for dissimilar businesses.This type of network would work best in a group of not less than eight and not many more than twelve business owners (too small and the input is weakened; too large and it’s hard to have a voice or hear what’s going on). This group would get together on a regular basis (likely monthly) and review each business’ progress, operations, challenges, or the designated topic of the month. Since this is a network of non-competing, dissimilar businesses, the group could be local and meetings could be face-to-face.An advantage for local meetings is that the group would be operating in the same economic climate and would have a thorough understanding of what that means to local businesses. It would be relatively easy to form a local group by meeting businesses through local small business associations.Topics could be selected in advance by month, by quarter, by year and each business owner would attend a network meeting prepared to discuss issues surrounding that topic. For example, one month’s topic could be about reducing the cost of financing and sharing tips and tactics. Another month’s topic could be about the use of the best and most successful recruiting methods for that local area. Another month’s topic could be on creating a business plan and the necessary tools to do so.In this type of network it is also important to have confidentiality agreements and non-compete agreements at the start of the network meetings. You will want to have the assurance that if someone leaves the group that they won’t share confidential information with others.The advantage of this type of network is that you can more easily set this group up in your local market so that face-to-face meetings would not be difficult and that you might actually get more out-of-the-box thinking from business owners outside of the industry who are not constrained by past practices.For both types of networks, use an outside facilitator to ensure that the group stays on track and that each member gets out of the network what it needs (its reason for joining). The concept of a business network is to provide small business owners with a small business advisory group to test solutions, find answers, change old ways of doing things, and more. In large businesses, that type of network support typically comes from other departments or management. In small businesses, a strong small business network is part of an overall business community that becomes part of the infrastructure for your business’ success.

Fundraising Auction Tip: You should always provide potential bidders with a printed Auction Listing of both your Live and Silent Auction items at any Fundraising Auction. A printed Auction Listing is vital for several reasons:

An Auction Listing informs bidders of the order of sale, and what is coming up next. If you keep your bidders guessing, they will simply not bid.

If bidders are not 100% certain of what they are bidding on, they will not bid. A printed Auction Listing should answer any and all questions about what is being sold in order to encourage bidders to bid as much as possible.

Bidders often need time to plan their bidding strategies, especially on multiple and/or larger value items. A printed Auction Listing helps them to do that.

Couples often need time to consult with each other about what they are willing to spend on something. A printed Auction Listing helps them to do that.

Potential bidders need to know the specifics, the benefits, and the restrictions on any item they are going to bid on, especially on travel and/or other higher value items. A printed Auction Listing should answer all of their questions, in writing.

After bidders see that they have lost an item to another bidder, a printed Auction Listing makes it easier for them to re-strategize on what else they can bid on.
Printed Auction Listings generally come in 3 forms:

Printed in the Event Program or Auction Catalog.

Printed on loose sheets of paper and hand-inserted into the Event Program or Auction Catalog.

Printed on loose sheets of paper and hand-delivered to all attendees, or left on each dinner table in the room.
Auction Listings cost practically nothing to produce and they can make the difference between the success and failure of a Live and Silent Auction. You should never conduct a Fundraising Auction without one.

A Case Study

Let me share a real-life experience with you. Once I was hired to conduct a Fundraising Auction for a nationally renowned organization. The event was held in a major hotel, in one of the country’s largest cities, with several hundred “black tie” participants attending. It was an extremely professional event, with the music, singing, lighting, speeches, and awards all perfectly timed and choreographed. Everything was done to perfection… exception the Fundraising Auction.

Although I had signed an agreement to serve as their Auctioneer nearly one year in advance of the event, no one bothered to contact me for any advice or help. Approximately one week prior to the Auction date, I contacted the group to see if they had replaced me with another Auctioneer. But they said that I was still their man.

Upon arriving at the event I asked for a copy of the Auction Listing. I was told that there were none. I’m not sure whether they felt that the Auction Listing wasn’t necessary, or whether someone forgot to have them printed. This was never made clear. When I asked what I was to use at the podium, I was told to copy the list of Live Auction items from a committee member’s computer. It took me about 30 minutes to copy three pages of hand-written notes in order to prepare for my role as their Auctioneer.

I knew that they had created a PowerPoint program showing the various Live Auction items. When I asked whether the PowerPoint slide order corresponded to the order of sale I had copied from the committee member’s computer, I was met with a blank stare. The committee member left to check the slide order, and returned to let me know that the slide order did not correspond my notes, and he provided me with the correct slide order… hand-written on a paper napkin. This forced me to re-arrange my three pages of hand-written notes before taking the podium.

There was a Live Auction Table with descriptions of the Live Auction items that were to be sold, but the table was not clearly marked, and it received significantly less attention than the Silent Auction Tables, which were clearly identified. Since the Live Auction Table was located adjacent to the “Raffle Table”, it appeared that most people thought it was part of the raffle and therefore paid very little attention to it.

According to the event program (which did not include an Auction Listing), I knew approximately when I was to begin the Live Auction. At the designated time the Master of Ceremonies announced the start of the Live Auction to the several hundred people in attendance, and introduced me as Auctioneer. As I approached the podium I realized that photographs of award winners were still being taken… directly in front of the podium where I was to stand… which required me to stand aside for several minutes until the photographers were done. Can we say “awkward moment”?

As the photographers cleared, I approached the podium and began my Live Auction introduction. Approximately one minute into my introduction, the “Raffle Committee” approached the podium and stopped my Live Auction Introduction in order to pull the 8 or 9 Raffle Winners. These drawings lasted about 5 minutes. Upon it’s conclusion I was allowed to resume the start of the Live Auction.

When standing at the podium two intense and extremely bright spotlights were pointed directly at the podium. The lights were so bright that I literally could not see the center 1/3 of the room. I could see the tables on the right, and on the left, but was totally blinded when looking straight ahead. It took perhaps five minutes before the spotlights were turned off.

While at the podium and describing Lot #1, I had to ask someone to start the Lot #1 PowerPoint Slide… because apparently no one was assigned that job.

So with only the Auctioneer’s verbal description, and a PowerPoint slide, it appeared that few people in the room had any idea about what we were selling… or when we were selling it… until it was announced by the Auctioneer. As a result, bidding was extremely light and the final results fell several thousands of dollars short of where they should have been
The learning experience is this:

The Live Auction is where you place your better items, and where the real money should be made at any Fundraising Auction. Let bidders know as far in advance as possible what you will be selling, and the order of sale, so they can get excited about the Auction, and plan their bidding strategy accordingly.

Auction Listings are absolutely vital to the success of both Live & Silent Auctions. In my opinion, revenues at this Auction fell thousands of dollars short of where they should have been, because no Auction Listing was provided to the guests.

If bidders are not perfectly clear on what is being sold, including both the item’s specifics, benefits, and restrictions, they will not bid.

When you have a committee of volunteers, especially volunteers having full time jobs and/or very busy schedules, the services of a professional Fundraising Auctioneer can help to keep the committee on track.

And once you retain the services of a professional Fundraising Auctioneer… use the services that you are paying for.

Email advertising has become almost as common as TV, postal or any other advertising. Each day, every mailbox is filled with hoards of information about product offers. Everything from credit cards to mortgage loans to personal enhancement offers is publicized. Though no one is sure whether viewers really acknowledge these offers or not, email advertising has become a very important part of the marketing mix.

There are many advantages to email advertising. It is a very cost-effective and efficient way to keep in touch with existing customers and provide them information about products or services in which they may be interested. It helps to improve a company’s brand loyalty. It saves a lot of time as compared to traditional direct mail advertising.

The results are also measurable, as nearly 80% of the responses arrive within the first three days after sending the mail. It is also very easy to track, as bounce-backs, click-through and other responses can be tracked immediately. Email advertising is ideal for certain products like downloadable software, online conferences, up selling to higher-priced products, or cross-selling.

Email advertisements are generally treated as “spam”. Spamming is the process of sending out advertising messages to millions of mailboxes through email. These messages are unsolicited; the recipient does not invite them. However, now spamming has been outlawed as a criminal offense. Besides, each advertising message should have an “opt-out” option, which will allow the recipient to block any more messages in the future. The reason is that, spamming causes servers to get clogged up, restricting important messages from passing through. Besides, spamming is also causing companies to lose their image. Hence, most companies are restraining themselves from sending spam messages. There are spam filters available that can effectively block emails from a certain email account.

Just like any other kind of advertising, email advertising also has to be attractive enough to grab the viewers’ attention. Ignoring an email advertisement is very easy for a user, as it just involves a single click of a button. The user can sift through several emails without even opening them. This is the reason email advertisers try to attract viewers with attractive subject lines. Most email advertisements use special offers, attractive discounts and other promotional gimmicks to attract viewers’ attention. Some advertisements are also designed to attract certain target groups like older people, women in a particular age group, or teenagers. Companies obtain this information from databases, which the viewer might have provided sometime in the past for any other reason.

Companies most commonly use opt-in email advertisements. In such advertisements, the mails are sent only to those recipients who have given permission to receive such emails. Another kind of email advertising is sending informative newsletters that contain useful information about any topic that the viewer might have expressed interest in. These newsletters contain advertisements of various products, which the viewer can click and access if they are interesting enough. Other forms of email advertising include online surveys and questionnaires, free offers for a limited period, offers of “winning a prize” and so on.

Email advertising messages have to be short and crisp enough to attract the viewer’s attention. The URL that links to the company or to the product has to be clear and visible to the reader, as most readers generally do not bother to read through the end of the message to find the URL. The language has to be upbeat and interesting, to hold the reader’s attention. Overly short messages are also not effective, as they are not taken seriously.

There are email advertising software tools available that make email advertising much easier. These are many kinds, such as email address extraction, bulk mailer programs, newsgroup extractor, email verifier, list manager and others. Prices start at $30 and may go up to $80 or more depending on the options available. Free trial versions are also available. The Internet is a great source for these software tools and the companies that provide them.