Auctions are those events where properties or goods are sold to the highest bidder. Auctions are mostly public events, where bidders make a series of bids and purchase a particular item for a high price. During auctions, bidders decide the price of an item rather than the seller. It depends on bidders to decide the amount they would want to pay for a specific item. During an auction, a bid is a proof of a legal binding. Bidders agree to pay the amount that they have bid. In a high profile auction, bidders may have to pay a deposit in escrow accounts or give a proof that they can pay for those items.

Types of Auctions:

Different types of auctions take place around the world. Below mentioned are some types of auctions:

1. English auction:
This is a basic type of auction. In this type, people can see the item and then start bidding. Bidders slowly raise the value of their bid until everyone gives up. The highest bidder is the winner. An auctioneer manages an auction, keeps records of the on going bid and decides the winner. Sometimes, the seller will quote a minimum amount for an item to the auctioneer, below which the auctioneer cannot sell that item.

2. Dutch auction:
In this type, the auctioneer sets a particular price and then gradually lowers the price. People in public will start bidding and later decide which prices are suitable for the item. A seller may use this type of auction to sell large quantities of same products to the public. For instance, a seller may want to sell a large amount of hay and will thus, decide to sell this hay to people for the same amount, once a reasonable price is decided.

3. Silent auction:
In this type, the bidders in public will present their bids in a sealed format. These sealed bids open at the same time and bidder with the highest bid wins. There could be a modification in this type of auction. The bidders are allotted a specific period to bid. They can roam in a room displaying the items, and write their bids on an associated sheet of paper. The bidders are allowed to see bids of other bidders and can choose a higher price for an item. At the end of the allotted time, bidder with the highest bid is the winner.

Examples of Auctions:

Auctions can be of two types either public or private. Sellers may trade any kind of items in both types of auctions. Some areas where auctions take place are:

1. Antique auction: An antique auction consists of a trade opportunity as well as provides entertainment.

2. Collectable auction: In a collectable auction, the seller may put up collectables like coins, vintage cars, luxury, stamps, real estate, and luxury for sale.

3. Wine auction: In wine auction, bidders can bid for rare wine, which may not be available in retail wine shops.

4. Horse auction: Bidders can bid for young horses of the best breed.

5. Livestock auction: In livestock auction, bidders can buy pigs, sheep, cattle, and other livestock.

The other examples of auctions may not be public. These auctions are for bidders from corporate levels. Some examples of private auctions are:

1. Timber auction
2. Spectrum auction
3. Electricity auction
4. Debit auction
5. Environmental auction
6. Auto auction
7. Electronic market auction
8. Sales of business auction

Bidders in an auction need to examine the items displayed and decide an appropriate price for an item. Thus, auctions help buyers in getting the best deals and in gaining better profits for sellers.

Email advertising has become almost as common as TV, postal or any other advertising. Each day, every mailbox is filled with hoards of information about product offers. Everything from credit cards to mortgage loans to personal enhancement offers is publicized. Though no one is sure whether viewers really acknowledge these offers or not, email advertising has become a very important part of the marketing mix.

There are many advantages to email advertising. It is a very cost-effective and efficient way to keep in touch with existing customers and provide them information about products or services in which they may be interested. It helps to improve a company’s brand loyalty. It saves a lot of time as compared to traditional direct mail advertising.

The results are also measurable, as nearly 80% of the responses arrive within the first three days after sending the mail. It is also very easy to track, as bounce-backs, click-through and other responses can be tracked immediately. Email advertising is ideal for certain products like downloadable software, online conferences, up selling to higher-priced products, or cross-selling.

Email advertisements are generally treated as “spam”. Spamming is the process of sending out advertising messages to millions of mailboxes through email. These messages are unsolicited; the recipient does not invite them. However, now spamming has been outlawed as a criminal offense. Besides, each advertising message should have an “opt-out” option, which will allow the recipient to block any more messages in the future. The reason is that, spamming causes servers to get clogged up, restricting important messages from passing through. Besides, spamming is also causing companies to lose their image. Hence, most companies are restraining themselves from sending spam messages. There are spam filters available that can effectively block emails from a certain email account.

Just like any other kind of advertising, email advertising also has to be attractive enough to grab the viewers’ attention. Ignoring an email advertisement is very easy for a user, as it just involves a single click of a button. The user can sift through several emails without even opening them. This is the reason email advertisers try to attract viewers with attractive subject lines. Most email advertisements use special offers, attractive discounts and other promotional gimmicks to attract viewers’ attention. Some advertisements are also designed to attract certain target groups like older people, women in a particular age group, or teenagers. Companies obtain this information from databases, which the viewer might have provided sometime in the past for any other reason.

Companies most commonly use opt-in email advertisements. In such advertisements, the mails are sent only to those recipients who have given permission to receive such emails. Another kind of email advertising is sending informative newsletters that contain useful information about any topic that the viewer might have expressed interest in. These newsletters contain advertisements of various products, which the viewer can click and access if they are interesting enough. Other forms of email advertising include online surveys and questionnaires, free offers for a limited period, offers of “winning a prize” and so on.

Email advertising messages have to be short and crisp enough to attract the viewer’s attention. The URL that links to the company or to the product has to be clear and visible to the reader, as most readers generally do not bother to read through the end of the message to find the URL. The language has to be upbeat and interesting, to hold the reader’s attention. Overly short messages are also not effective, as they are not taken seriously.

There are email advertising software tools available that make email advertising much easier. These are many kinds, such as email address extraction, bulk mailer programs, newsgroup extractor, email verifier, list manager and others. Prices start at $30 and may go up to $80 or more depending on the options available. Free trial versions are also available. The Internet is a great source for these software tools and the companies that provide them.

Here is The TRUTH about how to succeed with an online home based business opportunityWhen it comes to building a successful online home based business you need leads, there is just no way around it! The aspects of a lead and consistent prospecting are the lifeblood of an internet network marketer!Lets face the hard facts, without a steady flow of leads to talk to it will be virtually impossible for you to make any money in your business!There are internet resources where you can buy leads. No need to chase your friends and family! When you have made your first $10,000 a month, then go ahead and give them the chance too, if you care about them. But if you do not want to buy leads, but generate your own right from the go because you have the time and resources to do so, then Sandi Krakowski is your answer.
Once you have your leads then you need to have a way to keep them organized with an email marketing system. I give you recommendations here also. So finding them is not the problem, home business leads can come from many different resources. A lead could come in the form of purchased or self-generated!When it comes to finding companies on the Internet that will provide you with leads, a search on Google will turn up with thousands of results. You can buy or generate home business leads and learn how to invite them to take a look at your home based business.QUESTION: If you just opened an exclusive $500,000 restaurant in your city, how in the world are you going to get the word out about your new restaurant? Did I hear you say…advertise? You are correct. In order for people to walk into your new restaurant, you need to expose your restaurant by taking “all-out-massive-action in exposure”.It is the exact same thing with an online home based business. Whether you run a traditional business or a home based business, you need leads constantly or you will have to shut down! Now you know why 97% of home business owner’s fail in their home business…not enough leads. Guess what? 300,000 leads (people) on the internet each week are looking to escape their rat race! If you could reach 1000 of those leads via the internet who are motivated like you about making money, how much money would you be making from that client base?The key to your online home based business success, will be your ability to qualify a lead in the 5 basic areas required for your business:1. Talking to leads (people)
2. Sending them to a simple message
3. Following up and enrolling
4. Mentoring Them
5. Developing Team LeadershipThis is where most people, fail to adequately prepare someone like you. In any business you need consistent action to be successful, you need a steady and reliable flow of leads. Even more importantly you need to know how to expose, involve, upgrade and what to do with those leads in order to achieve success!Expose, involve and upgrade is a process, that you can learn! It does not matter if you generated the lead on the internet or you bought them, understand this process and your future is secured no matter what you do in life, after all business is about making sales. Consistent action is what causes any business to grow, you will need a weekly lead package that fills those needs.Turning Leads into Hot Prospects; Is both a skill and art, I have watched many times skilled marketers take a lead that 99% of the people in other companies today would have failed with, go on to schedule follow up calls and either have them become a client or a business partner.So what is the difference between You and Them? One of the most important thing is the understanding that when you are in a business, your not just talking to a lead on a list, YOU are talking to “REAL PEOPLE.” They really do not care about what you want, they care about what they want… yet so many people on the “outside” proceed to sell leads on how crazy they would be not to jump in the business now! If you know human sycology, then you know that people are naturally selfish. They care about what THEY want…not what YOU want (this is one of the insider secrets of dealing with people). No one likes to sell. We build relationships and make friends with new leads.People will build your business if you can show them how to make money. It’s a win – win situation. Effectively working Leads requires; Both time and patience. Have you ever heard someone say; you just need more leads. Well that might be true if you have lots of money to throw away. You can build your business on a daily, weekly or monthly basis, if you know how to be strategic, working your leads and having fun building a team.Are you ready to work Smarter not Harder?
If your answer is yes, then read on. What I’m going to layout here is a plan that you can put into action, even if you choose not to work with me. Remember the most important variable in starting a business today is YOU. People want to make more money today and do it in less time with less stress. They want no ceiling on their money making capacity.
That is one of my focus…..I show people how to make money while having a life and adding my fun personality inside of those tips and strategies.Regular training is vital to your online based business success, I can provide you with a success plan. This plan is tailored to your specific needs based on your current skill level. It does not matter if you are new to this industry or not.Getting your business email organized. Think about it if you are working for an employer, do you have personal emails etc… arriving in your work email box? Why should working a home business be any different. All of the unnecessary emails just tends to slow you down from your main objective… building your business. A unique email address for your business is the best solution. Free emails like yahoo, gmail, hotmail etc. is not a good solution, because they are often bombarded with spam emails. If you are using a web based email system stop now.Email marketing is tough today; sometimes important emails can end up in the bulk mail folder. If you want to be a professional, you need a unique email address that is your own. For example: my personal business email has my name and company on it. It’s a good idea to have your name in your unique email adr.Get Your Email Marketing System setup. This is one of the most important steps in becoming an effective and efficient business builder. Those who do not understand prospecting think that they need thousands of leads in order to be successful. Note pads, spread sheets etc… is not a good way to manage your leads. Once you see and understand how a good contact management program can simplify your life by making you more effective and productive you’ll wonder how you ever got along without your second brain. My recommended email marketing system can give you access to a contact management system to store your leads.Knowing at What Stage to Implement Sales Processes. Lets face it! We are all impatient when it comes to building our business. We want to build it quickly, we all do! but we never take the time to create a solid foundation on which to build a long term successful business. We place lead generation in front of skill development, only to become discouraged when nobody joins us. I’m conveying to you that it takes more, than just having a source of leads. You will need SKILLS to be an effective, successful and confident network marketer with your online home based business opportunity.